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Publisher PDF Archives
Stories included in the
April 2009 edition
of The Publisher:
| Q&A with George Bakoyannis |
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P: You’ve been publishing newspapers for 16 years. Has it gotten any easier?
GB: Technology has helped tremendously. When we first started out in 1993, there was no such thing as the Internet as it exists today. You couldn’t send your file to the printer through the Internet; you had to get in your car and drive it to the plant. That’s ...
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| Ethnic papers redefine 'mainstream' |
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With ad sales dropping, print costs rising and Canadians becoming increasingly dependent on computers, it’s no surprise that some economists have already drafted their obituaries for the Canadian newspaper industry.
However, to steal from Mark Twain, the reports of our death may be greatly exaggerated. Most newspapers in the ethnic press have bucked trends and are actually expanding, suggesting that, far from disappearing, newspaper ...
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| Bringing your website to life: a guide to video integration |
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On the Web, as in print, content is king. The catch is, you can’t get quality content on the Web merely by repurposing a print article. To compete online, you have to come up with a new way to engage the reader.
The simplest and best way to add value to a website is with video. Many publishers assume that it is expensive or time-consuming to incorporate video on their websites, but this just ...
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