| What is CCNA?
| Mission Statement | Membership
| Partnerships |
| Advertising | Readership
Data | Circulation Auditing |
What
is CCNA?
The Canadian Community Newspapers Association
(CCNA) is the national voice of the community press
in Canada. It is a trade association representing the
interests of its members i.e. community newspapers
in Canada.
A federation of seven
regional newspaper associations, CCNA was founded
in 1919 as the
Canadian Weekly Newspapers Association (CWNA).
The creation of the CWNA was an expansion of
the role weekly newspapers had in forming the Canadian
Press Association, which received its charter in
1859. Organization of separate associations to
govern the affairs of the daily, weekly, and magazine
publishing industries was seen as a more efficient
means to serve each segment of the print industry.
Today, CCNA celebrates more than 80 years of representing
the community press in Canada. The seven regional associations
that compose the CCNA are:
Full membership for individual community newspapers
in any one of these seven regional associations includes membership in the
national association. CCNA
currently represents more than 700 English-language community newspapers with
a total first-edition circulation of more than 7.7 million copies
per week.
Mission
Statement
The CCNA Board of
Directors has developed mission and vision statements
as guidelines for the betterment of regional and individual
members and the industry as a whole.
"Mission:
The Canadian Community Newspapers Association (CCNA)
is dedicated to the excellence, credibility
and economic well being of Canadian community
newspapers through leadership, education, and
communication."
"Vision:
CCNA is the industry's focal point for leadership
and co-ordination. The community press is recognized
by the public, business and government as a
powerful, effective and dynamic medium for news,
opinion and advertising. CCNA projects this
image on a national level. The national and
regional associations foster freedom of the
press, credibility, co-operation, growth and
profitability."
CCNA
Membership
CCNA's membership is based
on membership in one of our seven regional community
newspaper associations. Each regional association has
its own criteria for full active membership. Community
newspapers which do not meet this criteria cannot
join CCNA as full active members. An alternative,
however, is our Sustaining Membership.
For more information
on becoming a member of CCNA through one of our regional
associations, or to see if you qualify as for Sustaining
Membership, contact the CCNA national office at 1-877-305-2262,
or by e-mail at info@ccna.ca.
Partnerships
& Affiliations
CCNA's corporate partners include federal
government departments and agencies, private companies
and other associations. For information on partnering
and sponsorship opportunities with CCNA, please contact
Tina Ongkeko by e-mail, tongkeko@ccna.ca, or
by telephone at at 1-877-305-2262
x25.
Advertising
in Community Newspapers
Local and national advertisers enjoy many
advantages when they use community newspapers, including:
-
Higher average issue reach than any other medium (based on
results from ComBase national readership
study)
- Precise coverage of specific markets with no waste circulation
-
Household penetration unequalled by any other print medium
-
Intense readership and loyal reader involvement (based on Angus
Reid study findings)
-
Excellent vehicles for both ROP advertising and free-standing
inserts targeted by FSA
-
Quality newspaper reproduction
-
Audited circulation figures
-
-
One Order, One Bill system
-
Precise target marketing
-
Pre-printed inserts
-
Digital transmission of advertising
material
-
Geographic Information System (GIS)
-
National or regional classified advertising
For more information on placing advertising in community
newspapers, contact the Community
Media Canada regional office nearest you by calling 1-866-669-2262 (toll-free).
ComBase - Community
newspaper readership study
In 2002, CCNA launched a plan to develop a national
readership research project to give precise data about
the readership of Canada's community newspaper industry. Since then, the Canadian
Community Newspaper Database, ComBase,
was incorporated as an seperate and distinct corporation, and grew to be North
America's largest ever readership study. For more information,
visit the ComBase website, www.combase.ca.
Circulation Auditing
Having an up-to-date and accurate circulation audit is an important
criteria of membership in the regional associations that compose CCNA. The
CCNA operates a circulation auditing program that is specifically designed
for community newspapers in Canada. The program, Canadian Media Circulation Audit (CMCA), was
founded in 1971 under the name Verified Circulation, and has grown to have over 600 members. The program has branched
out to include auditing for business and consumer publications, and is recognized
as an effective and reliable auditing service. To learn more about the program
visit the CMCA website at www.circulationaudit.ca.
| What is CCNA?
| Mission Statement | Membership
| Partnerships |
| Advertising | Readership
Data | Circulation Auditing |
|
